Live nation is optimistic that live music will return in full force next summer.
Despite the mass cancellation of shows, tours and festivals due to the pandonavirus pandemic (COVID-19), Live Nation CEO Michael Rapino expect a "robust summer outdoor season". He says fans can look forward to "big-scale shows next summer".
Rapino continues: "From hygiene procedures for venues to fan-friendly guidelines to ticket purchases and the latest testing options, we set standards that give fans, crews and artists security before, during and after the show."
Despite Live Nation's 95.1% revenue decline in the third quarter – from $ 3.77 billion to $ 184 million – he says future events like Download and Isle of Wight drive sales.
However, Rapino admits that "the road to life (music) will not be a straight line". In the months and maybe years to come, Live Nation needs to “maintain flexibility and focus on innovation”.
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