The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of traditional marketing and business. I've observed that funnels for Internet businesses are becoming more well-known.
It is evident that many want to know more about this idea and how they could use it to improve their online business marketing efforts. Continue reading to learn more about the sales funnel to efficient Internet marketing.
What is the Sales Funnel?
No, a marketing funnel isn't an actual funnel. For this marketing concept, "funnel", is used to visualize and explain the entire sales process. The funnel is a clear comparison because it permits potential customers to be "Unqualified prospects" at the top and narrower chances for conversions to sales at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as people who are not competent are in the middle of the funnel. These are people who might require your product or service but haven't been approached before. After a few sales and offers you'll have customers who have bought your product or service.
Another reason why the idea of a lead generation funnel works is because it allows you to monitor your potential prospects actions at different stages of the expanded sales process. With the sales funnel, through figuring out the quantity of prospects who are qualified at each point of the process, it's possible to anticipate the number of prospective customers who'll eventually become actual customers.
The sales funnel allows you to identify the areas where your sales strategy is not working and where it is succeeding. It can also help to determine if your marketing campaign is not reaching enough customers. This will allow you to decide where you should focus your attention and work to keep sales at a required level, as well as, to fulfill marketing goals. It is used to track and control the sales process of customers.
The Sales Funnel Top, Front or End
The top of your sales funnel will be the most active part of your process and requires the most consistent testing. There are virtually no limits to your creativity or resources in front-end strategies.
The front-end objective is to attract new customers and then convert them into buyers.
A prospective client will be "qualified" once they have signed up to the product or service you offer. This is the point in the sales funnel that the potential customer or "Unqualified Prospect" becomes qualified leads because they have taken an action they have the potential to purchase your product or service.
Your front-end must be able drive specific traffic to your website or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the most effective ways and tools to accomplish this.
There are many methods to "qualify","qualify" the "Unqualified prospect". One of the most effective ways to qualify prospects is to create an online squeeze page. This allows you offer something of value related to your product which people can get for free or at a significantly lower cost in exchange for their email address and name. The items offered range from newsletters, video, e-mail courses, eBooks, related reports and more.
This indicates that customers are attracted to your sales channel at the front end. The back-end is the part we should be focusing on.
The Bottom of The Funnel: The Back-End
The back or bottom of the sales funnel is where most profits and sales are made. It usually contains your higher priced products. They are generally relevant to the same niche but presented in different formats such as video, audio, live interaction or private consult.
The major difference between the front and back-ends is in the kind of client and the price of the product/service being provided.
It is true that only a tiny percentage, perhaps 1-2% of the people who enter your front-end will be able to make it into your back-end. Because a few people will spend more money, it's okay.
It is clear that although front-end services or products can be priced under $100, back-end products and/or services are often priced in the 100s to 1000s. The back or bottom of the sales funnel is your primary source of income for an Internet business. It's also the most reliable part of the selling process.
As I mentioned earlier, the sales funnel can be as simple or complex as your creativity or resources allow.
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